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Guides for ecommerce and Shopify brands
Search is changing. Here is what is true, with the sources.
Plain guides to SEO, AI search and Shopify for the people who run the store. Every outside fact links to where it came from, and the first-hand numbers come from the Shopify brand I run myself.
The guides
Start with the question you are asking.
Seven guides so far, each one checked on the date it shows. New ones are added as the questions come up on build calls.
How much does SEO cost in the UK in 2026?
Published UK prices by who you hire and what you sell, what an ecommerce brand should get for the money, and the questions that stop you paying for work you cannot see.
7 minute readUpdated 10 November 2026The short answerTypical agency retainer£1,000 to £3,500 a monthEcommerce brands£2,000 to £8,000 a monthTime to clear results4 to 12 monthsStrategy guideEcommerce SEO strategy: start with the searches closest to a sale
Most ecommerce SEO advice is a list of everything you could do. A strategy is the order you do it in. This one starts with the pages a shopper lands on when they are ready to buy, and uses our own store's search data to show why.
8 minute readUpdated 10 November 2026Decision guideSEO vs PPC for ecommerce: which to fund first, and when to add the other
Paid ads rent you visitors by the click. SEO builds pages that keep earning them. Most stores need both at some point, so the useful question is the order. Here is how to decide, with a year of our own traffic to show what each one does when the money stops.
8 minute readUpdated 10 November 2026ExplainerGEO vs SEO vs AEO: the difference, and what an ecommerce brand should do
Three names for one job: being the brand a shopper is shown, whether the answer arrives as ten links or one paragraph. Here is what each term means, what the evidence says works and what to do first.
6 minute readUpdated 10 November 2026How-to guideHow to get your Shopify products recommended by ChatGPT
There is no ranking to climb in ChatGPT. There are three routes by which a product reaches an answer, and a Shopify store can work on all three. Here is how each one works, and what our own numbers say to expect.
7 minute readUpdated 10 November 2026ChecklistThe Shopify SEO checklist: what Shopify handles, and what it leaves to you
Shopify does more SEO for you than most guides admit, and less than most merchants assume. This checklist separates the two, with Shopify's and Google's own documentation behind each item.
7 minute readUpdated 10 November 2026Field guideClaude for ecommerce SEO: the skills, connectors and checks behind a working engine
A chat window will write you a blog post. An engine does the research, drafts from your own data, checks its work and runs every week. The difference is three Claude features and one rule about who signs off.
8 minute readUpdated 10 November 2026How the guides are written
Three rules, no exceptions.
Prices, platform features and research findings are numbered and linked at the foot of each guide, with the date they were checked.
Where a guide gives a number of our own, it comes from Flissie, the Shopify brand I run, and it says so. One store is not a benchmark.
The engine drafts from the sources, and I check and approve every guide before it is published. See how the engine works.
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