What is ecommerce link building?

Earning links from other websites to your store, so search engines and AI engines treat it as a trusted source. For ecommerce that usually means gift guides, expert comment and the pages that already link to your competitors.

Is digital PR the same as link building?

Digital PR is one way of doing it, and the one the engine uses: you earn the link by giving a writer something useful, such as a product for a gift guide or an expert answer.

No. Every link is earned through a pitch. Paying for links that pass ranking credit, in money, goods or services, is link spam under Google's spam policies, and it puts a store at risk.

Can I send a journalist a free product?

Yes, so they can judge it, but never in return for a link. Google counts a product given in exchange for a write-up with a link as a paid link.

How many links will I get?

Nobody can honestly promise a number, because editors decide what they publish. You see every target, every pitch and every link earned.

Who sends the pitches?

You do, from your own inbox, so the relationship is yours. The engine finds the target and drafts the pitch, which takes about ten minutes a fortnight to review and send.

How much does ecommerce link building cost?

A digital PR retainer from a UK agency typically costs £2,000 to £8,000 a month (whito.co.uk). With Rembanx it is included on Flagship and an add-on at £1,950 a month on Growth and Foundation. See full pricing.

What do I own if I stop?

Everything. The engine, the skills, the playbooks and every page stay in your accounts. Month to month, you can stop with a month's notice. Leave a plan early and the build fee you saved falls due, less a sixth for each month you have paid.

Rembanx
Ecommerce link building

Digital PR for ecommerce and Shopify brands

Ecommerce link building and digital PR, pitched in your voice.

Links from the sites your buyers read still shape who ranks, and they feed the sources AI answers lean on. Rembanx finds the pages that link to your competitors but not to you, drafts each pitch in your voice, and you send it from your own inbox. It is included on Flagship and an add-on from day 90 on Growth and Foundation.

Book a build call Get a free SEO audit

Every link is earned. None are bought.

5 weeksfrom kickoff to a live engine in your accounts

14 daysto five revenue fixes on the traffic you already have

+85%Google clicks on the founder's own Shopify store, June to October 2026

What the digital PR agent deliversInventory

0130 link targetsSites worth being onAt launch
02Link gap listPages that link to a competitor, but not to youFortnightly
03Gift guide pitchesIn your voice, with claims checkedReady to send
04Journalist requestsMatched to your productsAs they arrive
05Links earnedTracked in AhrefsOngoing

Sent fromYour inbox

About ten minutes of your time a fortnight. The relationships you build stay yours.

Why link building still matters

A page nobody links to rarely wins.

Ecommerce link building earns links from other sites to your store. Digital PR is how the best of them are won: by giving writers something worth using.

Link gap listIllustration

From Ahrefs and journalist request feedsPages that link to a competitor, but not to you

A Christmas gift guideLinks to two competitorsPitch ready
A buying guideLinks to three competitorsPitch ready
A journalist requestMatched to your productsAnswer ready
A review roundupLinks to one competitorNext fortnight

An illustration. Targets are ranked by traffic and fit, and each pitch is written in your voice, with its claims checked, ready for you to send.

Earned, never bought
No paid links and no link networks. Every link comes from a pitch that a journalist or editor chose to use.
Your store is the story
Your reviews, your products and what you know as a founder give writers something to quote that a competitor cannot copy.
Links feed AI answers too
AI engines lean on the sources they trust. Coverage on the sites your buyers read helps you get cited as well as ranked.

How the engine does digital PR

Find the gap, send the pitch.

The digital PR agent is a Claude skill connected to Ahrefs. You stay the sender.

Step 1Find the gapsAhrefs shows the pages that link to your competitors but not to you, and journalist requests are matched to your products.
Step 2Pick the targetsEach one is ranked by traffic and fit before it makes the list.
Step 3Draft the pitchWritten in your voice from your brand brain, with its claims checked.
Step 4You send itFrom your own inbox, which takes about ten minutes a fortnight.
Step 5Track what landsNew links are tracked in Ahrefs, and the list is refreshed every fortnight.

Nobody can promise a number of links, because editors decide what they publish. The engine controls the quality of the targets and the pitch.

What works, and what to avoid

Earn the link. Never buy it.

Four things earn links for an ecommerce store. Four more can get a store penalised, so the engine leaves them out.

What earns links for a store

Competitor link gapsA page that already links to stores like yours is the likeliest to link to you.
Gift guidesSeasonal guides need products to feature, and writers plan them well ahead of the season.
Journalist requestsWriters ask for expert comment and products every day. A fast, useful answer earns the link.
Your own storyYour reviews and what you know as a founder give a writer something a competitor cannot copy.

What we leave out

Paid linksPaying for a link that passes ranking credit, in money, goods or services.
Product for a linkA sample can help a writer judge a product, but never in return for a link.
Link swaps at scaleTrading links with other sites only to cross-link.
Automated link buildingPrograms or services that create links for you.

The second list follows Google's spam policies for web search, which name each of these as link spam. A site that breaks them can rank lower or drop out of results.

Digital PR in each plan

Included on Flagship, added when ready.

Digital PR comes with Flagship. On Growth and Foundation you can add it from day 90.

Flagship

£9,950a month

Digital PR included, every month
30 link targets at launch
Link gaps, gift guides and journalist requests

Growth

£3,950a month

An add-on from day 90, £1,950 a month
Link gaps, gift guides and journalist requests
Added at your day-90 review, if the numbers say so

Foundation

£2,450a month

An add-on from day 90, £1,950 a month
Link gaps, gift guides and journalist requests
Added at your day-90 review, if the numbers say so

A digital PR retainer from a UK agency typically costs £2,000 to £8,000 a month (whito.co.uk). See full pricing.

Built on a real store first

The first engine runs on my own Shopify brand

Rembanx is new, so here is the honest version. When Flissie, the Shopify brand I run, lost half its Google traffic in February 2026, I rebuilt its SEO as an engine on Claude. These are its real numbers since.

Women's bamboo boxer shorts. Family run, on Shopify, trading since 2021. Figures compare June 2026, the month before the engine went in, with October 2026.

+85%Google clicks a month, 1,282 to 2,370

+117%search terms ranking in Google's top 10, 2,501 to 5,439

+47%search terms in positions 1 to 3, 1,006 to 1,479

+68%citations in AI answers, 847 to 1,420. In ChatGPT alone, +337%

97%of store visits came from unpaid channels in October 2026: search, direct, email and AI. A year earlier, with Meta ads running, it was 59%

+29%returning customers, January to October, 239 in 2025 to 309 in 2026

Google clicks to flissie.com by week, 4 May to 1 November 2026. Coral bars are weeks with the engine running.

MayJulySeptemberOctober

What comes next. With clicks rising, the engine's work on Flissie has moved to the pages that sell: collection pages, product pages, conversion and email.

Sources: Google Search Console (clicks, search terms by position), Ahrefs (AI citations across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot, 30 June against 8 November 2026) and Shopify analytics (visits, orders, returning customers). One store's numbers, not a promise.

Matthew Banks, founder

I am an ecommerce brand owner first. I run Flissie, a family-run Shopify store that has shipped 3,596 orders, so I look at the same Shopify, Search Console and Klaviyo dashboards you do.

I have lived the Meta cycle: ROAS halves overnight, the creatives run out, and a record sales month leaves nothing to pay yourself. Then, in February 2026, our Google traffic halved. So I built the engine on my own store first, and I still run it there every week.

Every plan includes me, not an account manager: strategy calls, a WhatsApp line for ideas and decisions, a monthly growth review on your Shopify numbers and a 90-day plan each quarter.

The Flissie engine, today

Runs on: Claude
Connectors: Shopify, Ahrefs with Search Console, Klaviyo, Canva
Skills: Brand brain, SEO content, digital PR, retention, growth review, blog banners, demand

Questions

What ecommerce brands ask about link building

What is ecommerce link building?: Earning links from other websites to your store, so search engines and AI engines treat it as a trusted source. For ecommerce that usually means gift guides, expert comment and the pages that already link to your competitors.
Is digital PR the same as link building?: Digital PR is one way of doing it, and the one the engine uses: you earn the link by giving a writer something useful, such as a product for a gift guide or an expert answer.
Do you buy links?: No. Every link is earned through a pitch. Paying for links that pass ranking credit, in money, goods or services, is link spam under Google's spam policies, and it puts a store at risk.
Can I send a journalist a free product?: Yes, so they can judge it, but never in return for a link. Google counts a product given in exchange for a write-up with a link as a paid link.
How many links will I get?: Nobody can honestly promise a number, because editors decide what they publish. You see every target, every pitch and every link earned.
Who sends the pitches?: You do, from your own inbox, so the relationship is yours. The engine finds the target and drafts the pitch, which takes about ten minutes a fortnight to review and send.
How much does ecommerce link building cost?: A digital PR retainer from a UK agency typically costs £2,000 to £8,000 a month (whito.co.uk). With Rembanx it is included on Flagship and an add-on at £1,950 a month on Growth and Foundation. See full pricing.
What do I own if I stop?: Everything. The engine, the skills, the playbooks and every page stay in your accounts. Month to month, you can stop with a month's notice. Leave a plan early and the build fee you saved falls due, less a sixth for each month you have paid.

One engine, every job.

This is one part of the engine. The same build covers the searches that bring buyers in, the pages that convert them and the emails that bring them back.

01Shopify SEO

Shopify SEO that ends in an order

Collection and product pages, technical fixes, internal links and schema, aimed at the searches buyers make right before they buy.

Shopify SEO agency

02GEO and AEO

AI search optimisation

Get recommended in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, with a weekly check on who gets named for your top buying questions.

GEO agency for ecommerce

03Ecommerce SEO

Content that sells, not just ranks

Buying guides, comparisons and gift guides written from your own reviews and published straight to your Shopify blog.

Ecommerce SEO agency

04Revenue

More orders from the traffic you have

Your homepage, top collections, product pages and cart rewritten in your buyers' words, and your offers and repeat purchase flows fixed. Five fixes live in 14 days.

Ecommerce CRO agency

05Research

Messaging in your customers' own words

Reviews, support emails, returns reasons and community threads mined for how your buyers talk, then turned into personas, Chimp OS and a messaging system every page uses.

The thirteen parts

06Growth partner

A founder on WhatsApp, not an account manager

A strategy call with Matthew every week or fortnight, a WhatsApp line for ideas and decisions, a monthly growth review and a 90-day plan each quarter.

Work with Matthew

07Landing pages

Pages designed to convert

A UI and UX agent designs every landing page, collection and guide around the buying decision: what a visitor sees first, the proof beside it and one clear next step.

What is included

08Digital PR and Klaviyo

Links in, second orders out

Gift guides, journalist requests and link gaps pitched in your voice, and Klaviyo flows that turn a first order into a second. Included on Flagship, add-ons from day 90.

09Claude SEO

An engine you can see inside

Every skill, playbook and schedule lives in your Claude account, so you can read exactly how the work is done and keep it if you leave.

Claude SEO agency

Book a build call

Stop renting growth. Own the engine.

Thirty minutes with Matthew. Bring your Shopify numbers and what you have tried. You leave with a spec for your engine, whether or not we build it. Two new partners a month, with builds starting on the first Monday. The £0 build fee offer ends 31 January 2027.